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Valley Bank × Krida

Scale Valley's commercial bank without increasing overhead at the same pace

Krida's Credit Intelligence platform: a focused approach to RM productivity, deal readiness, and ramp efficiency.

A note for the Valley team

Thank you for the time you've spent and the trust you've given so far. This brief reflects the conversations and stated priorities we've heard from you up to this point, and we welcome any and all feedback. We look forward to building something great together.

Executive Summary

Aligned priorities

What Valley is prioritizing
  • Continued C&I and commercial relationship growth
  • Investment in experienced commercial talent
  • Expansion of treasury and fee revenue capabilities
  • Maintaining disciplined credit and risk posture
  • Improving sales effectiveness across the commercial franchise
Where Krida fits
  • Faster time from first contact to closed deal
  • Compress new-hire ramp from ~12 months
  • More deals in the pipeline, logged at first contact
  • Pre-submission completeness, so credit focus stays on analysis
  • Consistent deal readiness regardless of RM seniority
Commercial context

The franchise is growing. Execution has to keep up.

~19%
C&I CAGR since 2017
~$11B
C&I portfolio today

Valley's C&I growth trajectory is strong and hiring is continuing. At scale, the constraint shifts from strategy to execution: new hires take time to ramp, senior RMs carry prep they shouldn't, and institutional knowledge stays in individuals rather than process. Targeted enablement creates leverage without changing the playbook.

The Operational Gap

The friction between conviction and close

"How fast can we get from 'we know we want to bank this client' to approved and closed? You've got a seasoned banker who can sit down and have an hour-long conversation and know where they're at on the deal, but an actual approved deal may still be a week or two away."
Jason Smith — Deputy Chief Credit Officer, Valley Bank
~12 mo
New RM ramp time
Each hire doesn't return at full rate for roughly a year. As hiring accelerates, so does the drag.
~50%
Underwriter time on admin
Half of underwriter time on new deals is administrative — a ratio that compounds directly with deal volume.
1–2 wk
Term sheet to approval lag
Even when a banker has conviction, inconsistent package quality creates back-and-forth that delays every deal.
Integration

Built to fit how Valley already works

Valley's commercial workflow runs Salesforce, then nCino, then the data mart. Krida sits between first contact and LOS entry, not replacing anything, but rather improving what goes into everything downstream.

SF
Salesforce
RM logs first contact and opportunity. Early pipeline lives here.
KR
Krida
Document checklist · Multi-party document collection · Early analysis · Package completeness
nC
nCino
Loan record created. Data pushes from Krida with no re-entry required.
Leadership
Real pipeline depth and deal status visible to leadership before deals reach underwriting.

Salesforce and nCino remain the systems of record. Krida improves the completeness and quality of what flows into them. Compatible with Moody's CreditLens for downstream document OCR.

Krida Credit Intelligence

What this makes possible

01

Faster RM ramp

Structured workflow and consistent deal process accelerates new-hire productivity for middle market.

Measured by: Ramp improvement from 12 months down to 6–9 months
02

Reduced manual prep

Automated document collection and checklist management shifts credit team time toward analysis on every deal, not just mature ones.

Measured by: Admin-to-analysis ratio improvement
03

Consistent deal readiness

Structured workflow standardizes deal intake quality. Less back-and-forth with credit, more predictable timelines.

Measured by: Package completeness & term sheet to approval speed
04

Earlier pipeline visibility

Management reporting from first contact. Deal velocity, document status, and pipeline depth across the book, before deals reach underwriting.

Measured by: Leads inputted earlier in the process
05

Multi-party document collection

Configurable upload links for all deal partners: law firm, CFO, CPA. Managed through a single permission layer.

Measured by: RM and leader feedback

Krida is a pre-submission preparation tool. Spreading, risk assessment, and approval deliberation remain with Valley's credit team.

Segment fit

One platform, calibrated by segment

The underlying infrastructure is the same. The value shifts by segment.

Business Banking
$5M – $25M
Volume throughput, faster onboarding, consistent output from every banker on the floor.
Currently underwritten with the same process as middle market. The volume doesn't justify that overhead.
Middle Market
$25M+
Ramp acceleration, deal quality from first contact, fewer credit round-trips.
The 12-month ramp, term-sheet lag, and 50/50 admin ratio all apply most acutely here.
Commercial Real Estate
CRE
Document completeness, package quality, multi-party document collection.
Early analysis less transformative; strong gains on package quality before deals reach underwriting.
Specialty Finance
Selected Portfolios
Pre-call research, structured intake, relationship context.
Distinct workflows supported as part of the broader platform.
Focused approach

A measurable engagement

Phase 1

Configure and Align

Weeks 1–8
  • Confirm scope and user group
  • Configure to Valley commercial workflows (Salesforce + nCino integration mapping)
  • Shadow sessions with Valley RMs to minimize friction and maximize adoption
  • Define success metrics upfront
Phase 2

Launch

Weeks 9–20
  • Limited RM cohort deployment
  • Usage and productivity tracking against Phase 1 metrics
  • Weekly feedback loop with RM cohort and team leads
  • Executive readout at conclusion
Outcome: Clear data on adoption, efficiency impact, and scalability.
Implementation

Security and implementation readiness

01

Data handling

Bank-grade data handling with clear data residency, retention, and deletion policies.

02

Permission and access model

Role-based access controls. Multi-party document collection permissions configurable.

03

Integration approach

Configurable Salesforce and nCino integrations. Compatible with Moody's CreditLens downstream.

04

Security review support

Full documentation for Valley's information security and vendor management review. No major IT lift to start.

ROI Calculator

Run the numbers

Adjust inputs to your segment

Default $175/hr = NYC middle market midpoint (~$255K–$385K fully loaded)
Annual productivity value unlocked
$2.3M
13,000 hours recaptured across the team per year
Annual hours recaptured
13,000
Across participating RMs over 52 weeks
A note from the founders

Commercial lending is one of the few places left where a single relationship, conversation, and well-timed 'yes' can change the trajectory of a business and the community built around it.

Small and mid-sized businesses generate nearly half of U.S. GDP. The immigrant-owned manufacturer, female-founded advisory firm, third-generation family business leaping to the next expansion tier: these institutions have real impact on people's livelihoods, infrastructure, and purpose.

Yet, too often, they're left out of the capital markets — not for being uncreditworthy, but because the system between intention and decision is too slow, inconsistent, or opaque to include them. Their story gets lost before it ever reaches the people who could say 'yes.'

We built Krida because we believe the relationship managers, underwriters, and credit officers sitting across that desk are doing one of the most consequential jobs in a local economy, and they deserve the intelligence infrastructure equal to that responsibility — rich & relevant context available at their fingertips that inspires the confidence and clarity to say 'yes' faster, and the capacity to reach the borrowers who most need someone in their corner.

Getting commercial lending right is not just good business. It's how capital finds its way to the people and places it was always supposed to reach.

Shivangi Khanna & Sophie Jewsbury
Co-Founders, Krida